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Milk Traced
https://www.mijnmelk.nl
'Mijn Melk', literally 'My Milk', is a small scale Dutch initiative through which four dairy farmers sell their milk through supermarket chains with the promise of full traceability. The packaging of a product is personalized to the farm which takes the seriously the notion of traceability as a process of giving identity to what is produced in bulk.
On the top of the bottle there is a QR code which can be scanned and which resolves to the following url: https://mijnboerderij.mijnmelk.nl/?f=8D8F970C4BB1&b=R2337701.
This leads us to an attractive webpage (which can be used without a mouse?!) that tells us many things about the product:
-The name and location of farm
-The name of the farmer
-The date and time the cow was milked
-The time the milk was bottled
-Batch number of the milk
-What weather it was at the day of milking
-Average fat, protein and lactose contents
-How many cows the farms has
-How often the cows have been milked the last 24 hours
With just 4 farms involved the approach is boutique but hopefully it can and will scale.
https://www.mijnmelk.nl
'Mijn Melk', literally 'My Milk', is a small scale Dutch initiative through which four dairy farmers sell their milk through supermarket chains with the promise of full traceability. The packaging of a product is personalized to the farm which takes the seriously the notion of traceability as a process of giving identity to what is produced in bulk.
On the top of the bottle there is a QR code which can be scanned and which resolves to the following url: https://mijnboerderij.mijnmelk.nl/?f=8D8F970C4BB1&b=R2337701.
This leads us to an attractive webpage (which can be used without a mouse?!) that tells us many things about the product:
-The name and location of farm
-The name of the farmer
-The date and time the cow was milked
-The time the milk was bottled
-Batch number of the milk
-What weather it was at the day of milking
-Average fat, protein and lactose contents
-How many cows the farms has
-How often the cows have been milked the last 24 hours
With just 4 farms involved the approach is boutique but hopefully it can and will scale.