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Changing Markets
https://changingmarkets.org/
The Changing Markets Foundation was formed to accelerate and scale up solutions to sustainability challenges by leveraging the power of markets. Working in partnership with NGOs, other foundations and research organisations, we create and support campaigns that shift market share away from unsustainable products and companies and towards environmentally and socially beneficial solutions. To address sustainability, we need to withdraw our support for those companies that are damaging society. If we do so at scale, we can create a self-reinforcing accelerating loop of positive change in global markets – change defined by the most sustainability-focused companies succeeding and forcing others to follow their lead.