▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄
█▄▄░▄▄█░▄▄▀█░▄▄▀█▀▄▀█░▄▄███░▄▄▀█░▄▄▀█░▄▀███▄▄░▄▄█░▄▄▀█░▄▄▀█▀▄▀█░▄▄█░▄▄▀█░▄▄▀██▄██░███▄██▄░▄█░██░
███░███░▀▀▄█░▀▀░█░█▀█░▄▄███░▀▀░█░██░█░█░█████░███░▀▀▄█░▀▀░█░█▀█░▄▄█░▀▀░█░▄▄▀██░▄█░███░▄██░██░▀▀░
███░███▄█▄▄█▄██▄██▄██▄▄▄███▄██▄█▄██▄█▄▄██████░███▄█▄▄█▄██▄██▄██▄▄▄█▄██▄█▄▄▄▄█▄▄▄█▄▄█▄▄▄██▄██▀▀▀▄
▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀

Paper, Sustainable Tea at Unilever (2012)
https://blogs.ubc.ca/courseblogsis_ubc_ba_504_001_2014w1-2_45258-sis_ubc_ba_504_001_2014w1-2_45258/files/2015/08/Sustainable-Tea-at-Unilever.pdf
In 2010, Unilever announced its commitment to a new “Sustainable Living Plan,” a document that set wide-ranging, companywide goals for improving the health and well-being of consumers, reducing environmental impact, and, perhaps most ambitiously, sourcing 100% of agricultural raw materials sustainably by 2020. Such a goal implied a massive transformation of a supply chain that sourced close to 8 million tons of commodities across 50 different crops. Unilever CEO Paul Polman believed that the company’s ambitious goals could drive savings, product innovation, and differentiation across the company’s portfolio of products.